The Introverted Author's Challenge: Marketing

One Way Stock
It's difficult to sell a book today. The ebook and self-publishing revolution have flooded the market with thousands of new books, new authors, and even new genres. It's a great time to be a reader, because it means more choices than ever before, but for the author, it's akin to standing in a huge, crowded room full of people shouting to get the attention of a reader in the doorway. If you look hard, you'll find the introverted authors at the back of the room, huddled against the walls, and ducking behind the potted plants, trying not to make eye contact.

More and more, even the big publishers are relying on their authors to market their books. Fortunately, the bulk of it is online these days, but even that safe distance sometimes presents challenges to the introverted and/or socially inept.

You still have to put yourself forward, ask people to review your books, announce sales, and try to build a following. The latter requires active engagement on social media platforms.

I'll be honest, I don't like marketing, and I don't think I'm very good at it, but I'm learning things along the way that can help my fellow introverts get the most out of it.

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